ORGANISATOR Checklist: „Does your company need to communicate accessibly?“
ORGANISATOR Checklist: „Does your company need to communicate accessibly?“
From June 28, 2025, the EU-wide Accessibility Reinforcement Act (BFSG) will come into force, which prescribes digital accessibility for companies. Swiss companies that offer their products and services in the EU must also comply with the legal requirements and adapt their digital offerings accordingly.
The complete article is available free of charge at the following link.
How do companies benefit?
Admittedly, many companies currently have other things to worry about than yet another complex and not always logical compliance regulation. Unfortunately, however, nothing happens when digital accessibility is voluntary. Companies have to be forced to be happy:
- This is because digital accessibility leads to a permanently increased market volume overall, as more people participate in the market.
- Digital accessibility also has other economic dimensions. This is because companies strengthen their competitiveness through an improved customer experience.
- If you offer content in different content formats, you can also reach people with your messages in different situations. This means that we can communicate even better.
- A company’s affirmative stance on human rights and sustainability also makes it a much more attractive employer for skilled workers.
- And there is another piece of good news: when it comes to implementing accessibility, many processes can be automated – or at least partially automated – with the help of artificial intelligence.